GMJ Grab My Junk Brand Identity System Client: Oscar Setiawan · grabmyjunknow.com
Bold Civic + Street Tag · v1 · Aug 2026
grabmyjunknow.com
Grab My Junk HomeServicesAreasPricingReviews Book a pickup

Chicago junk, hauled today.

Two-person crew, one truck, upfront price. You point, we haul. Cook, Will & DuPage.

Book a pickupor text a photo for a quote
Cook · Will · DuPage
Chicagoland service area
Upfront
Price before we start
We lift
You don't touch a thing
01

Logo System

Stamped monogram badge with the Chicago four-star. Works on a truck door, a dumpster, or a 1-inch app icon.

GMJ Grab My
Junk
On charcoal
GMJ Grab My
Junk
On orange
GMJ Grab My
Junk
On off-white
02

Color Palette

One charcoal canvas, one orange signal, one Chicago-blue civic accent. Restraint is the premium move.

Charcoal
#14161A
Base
Page + hero background
Haul Orange
#F26A21
Primary
CTAs, fleet tape, phone number
Chicago Blue
#4AA3E0
Accent
Stars, tags, links, civic motif
Off-White
#F3F0E8
Surface
Light sections, headline text
Deep Ink
#0E1013
Depth
Cards, footer, logo badge
Spray Lime
#A4EC1F
Graffiti
Spray accents & tags. Sparingly.
Primary CTA Labels / Tags Depth / Support Body Text
03

Typography

Anton stamps the headlines. Barlow Condensed handles labels and prices. Source Sans keeps the body clean.

Display
Anton
Hero headlines, section titles
Chicago junk, hauled today.
Heading
Barlow Condensed 700
Card titles, prices, stats
Garage & basement cleanouts
Label / Caption
Barlow Condensed 600
Eyebrows, tags, metadata
Cook · Will · DuPage
Body
Source Sans 3
Paragraphs, UI, forms
One truck, a two-person crew, and your junk gone. Upfront pricing, no upsell games. You point, we haul.
Weight scale
Source Sans 3
400 / 600 / 700
RegularSemiboldBold
04

Buttons & CTAs

One primary action color across the whole site. Orange means "do the thing."

PrimaryBook a pickup
SecondarySee what we take
Ghost / linkor text a photo
05

Taglines

Keep the one already on the dumpster. Back it with plain, confident lines.

No junk in no time.
Chicago junk, hauled today.
You point, we haul.
Upfront price. Gone this week.
We do the lifting.
06

Voice & Personality

Direct, local, no hype. Talk like the crew that shows up, not a franchise brochure.

Direct

Say the price and the plan. Never "affordable" or "trusted experts."

Local

A Chicago crew, not a call center. Name the neighborhoods.

Fast

Speed is the promise. "No junk in no time," and mean it.

Straight-up

No upsell games. What we quote is what you pay.

Do say

  • "Text a photo, we send an upfront price."
  • "Two-person crew, one truck, gone this week."
  • "You point, we carry it out."
  • "We haul furniture, appliances, whole cleanouts."
  • "Serving Chicago, Naperville, Aurora, Joliet."

Don't say

  • "Your trusted junk removal experts"
  • "Affordable, reliable, professional service"
  • "We go above and beyond for every customer"
  • "Unbeatable prices, guaranteed satisfaction"
  • "Fully licensed and insured" (unless confirmed)
07

Design Language

Fleet tape, the Chicago four-star, a civic grid, and orange-lime spray. Graffiti is an accent, never wallpaper.

Fleet Tape
Orange hazard dashes. Section edges, dividers.
Chicago Four-Star
Civic pride mark. Ratings, section breaks.
Civic Grid
Faint blue grid. Hero + section backgrounds.
Spray & Tag
Orange + lime overspray. Behind headlines, edges.
08

Usage Examples

How the system snaps together on the site.

Chicago junk,
hauled today.

Book a pickup
Hero section
GMJ
Badge / avatar / truck door
Garage cleanout

Clear it in one trip

Upfront price, swept clean, gone this week.

Service card
Grab My Junk · Brand Identity System · Bold Civic + Street Tag Prepared by RankGrid · v1 · August 2026