GMJ Grab My Junk Brand Board · Option B Client: Oscar Setiawan · grabmyjunknow.com
Street Legit · v1 · Aug 2026
grabmyjunknow.com
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Grab My Junk

no junk in no time

A local Chicago crew that does the lifting. Upfront price, gone fast. You point, we haul.

Get a fast quoteCall (312) 555-0187
Cook · Will · DuPage
Chicagoland
Upfront
No surprises
We lift
You point
01

Logo System

Gold wordmark, GMJ tag mark. The identity already on Oscar's dumpster, cleaned up.

GMJGrab My
Junk
On navy
GMJGrab My
Junk
On gold
GMJGrab My
Junk
On off-white
02

Color Palette

The wrap palette, disciplined: navy canvas, gold headline, lime + pink as spray pops.

Navy
#16233F
Base
Backgrounds
Gold
#E6B23F
Primary
Wordmark, headlines
Spray Lime
#A4EC1F
Accent
CTAs, spray, tags
Hot Pink
#EC2A90
Pop
Spray highlight, rare
Off-White
#F3F0E8
Text
Body on navy
Deep Navy
#0D1830
Depth
Cards, shadow
Primary CTAHeadlinesSpray popBody text
03

Typography

Baloo 2 for the rounded, bold wordmark energy. Kanit italic for the tag. Figtree for body.

Display
Baloo 2 800
Wordmark, headlines
Grab My Junk
Tagline
Kanit 800 Italic
The outlined tag
no junk in no time
Heading
Baloo 2 700
Card titles
Garage & basement cleanouts
Body
Figtree
Paragraphs, UI
One truck, a two-person crew, and your junk gone. Upfront pricing, no upsell games. You point, we haul.
Weight scale
Figtree
400 / 600 / 700
RegularSemiboldBold
04

Buttons & CTAs

Lime is "go." Sticker-style depth ties back to the wrap.

PrimaryGet a fast quote
GoldBook a pickup
GhostCall us
05

Taglines

The dumpster tag leads. Back it with plain, confident lines.

no junk in no time
You point, we haul.
Chicago junk, gone fast.
Upfront price. Gone this week.
We do the lifting.
06

Voice & Personality

Local streetwear energy. Bold, blunt, no hype.

Bold

Loud where it counts. The dumpster is the billboard.

Local

A Chicago crew, not a franchise line.

Fast

No junk in no time, and mean it.

Straight-up

No upsell games. Quote is the price.

Do say

  • "Text a photo, get an upfront price."
  • "You point, we haul it out."
  • "Two-person crew, gone this week."
  • "We take furniture, appliances, whole cleanouts."
  • "Chicago, Naperville, Aurora, Joliet."

Don't say

  • "Your trusted junk removal experts"
  • "Affordable, reliable, professional"
  • "We go above and beyond"
  • "Unbeatable prices, guaranteed"
  • "Fully licensed and insured" (unless confirmed)
07

Design Language

Spray, skyline, and the outlined tag. Graffiti is the accent, navy is the canvas.

Lime + Pink Spray
Behind headlines, section edges.
Chicago Skyline
Line-art behind the hero.
GMJ
Outlined Tag
White fill, navy stroke, gold drop.
08

Usage Examples

How the system snaps together.

Grab My Junk

Get a fast quote
Hero section
GMJ
Badge / dumpster
Garage cleanout

Clear it in one trip

Upfront price, swept clean, gone this week.

Service card
Grab My Junk · Brand Board · Option B — Street LegitPrepared by RankGrid · v1 · August 2026