GMJ Grab My Junk Brand Board · Option A Client: Oscar Setiawan · grabmyjunknow.com
Chicago Clean · v1 · Aug 2026
grabmyjunknow.com
Grab My Junk HomeServicesAreasPricing Get an instant quote

Chicago's cleanest way to clear it out.

Upfront pricing, a uniformed crew, and your junk gone the same week. You point, we haul.

Get an instant quoteor call (312) 555-0187
4.9 · 300+ Chicagoland cleanouts
Same week
Booked to hauled
Upfront
Price before we start
Cook · Will · DuPage
Service area
01

Logo System

A clean, ownable wordmark and monogram. Reads at a truck-door or a favicon.

GMJGrab My
Junk
On off-white
GMJGrab My
Junk
On cobalt
GMJGrab My
Junk
On charcoal
02

Color Palette

Warm off-white, charcoal ink, one cobalt accent, a lime signal. Restraint is the premium move.

Off-White
#F5F2EC
Base
Page background
Charcoal Ink
#16191C
Text
Headlines, body
Chicago Cobalt
#1557A6
Primary
CTAs, links, nav
Signal Lime
#A9CE2E
Accent
Underlines, highlights
White
#FFFFFF
Surface
Cards, forms
Primary CTAHighlightSupport / linesBody text
03

Typography

Sora carries the confidence. Hanken Grotesk keeps the body clean. Mono for prices.

Display
Sora 800
Hero + section titles
Chicago's cleanest clear-out.
Heading
Sora 700
Card titles
Garage & basement cleanouts
Label / Price
Overpass Mono
Metadata, quotes
From $149 · Cook · Will · DuPage
Body
Hanken Grotesk
Paragraphs, UI
One truck, a two-person crew, and your junk gone. Upfront pricing, no upsell games. You point, we haul.
Weight scale
Hanken Grotesk
400 / 600 / 800
RegularSemiboldExtrabold
04

Buttons & CTAs

One primary action color across the whole site. Cobalt means "book it."

PrimaryGet an instant quote
SecondarySee what we take
Ghost / linkor text a photo
05

Taglines

Clean, specific, confident. Say the thing, not the fluff.

Chicago's cleanest way to clear it out.
No junk in no time.
You point, we haul.
Upfront price. Gone this week.
We do the lifting.
06

Voice & Personality

Calm, direct, local. The polished crew you'd trust in your home.

Clear

Upfront price, plain words. No jargon, no fine print.

Local

A Chicago crew. Name the neighborhoods.

Fast

Booked to hauled in the same week.

Tidy

Swept clean, not just emptied.

Do say

  • "Text a photo, we send an upfront price."
  • "Uniformed crew, gone this week."
  • "You point, we carry it out."
  • "Swept clean when we leave."
  • "Serving Chicago, Naperville, Aurora, Joliet."

Don't say

  • "Your trusted junk removal experts"
  • "Affordable, reliable, professional"
  • "We go above and beyond"
  • "Unbeatable prices, guaranteed"
  • "Fully licensed and insured" (unless confirmed)
07

Design Language

Whitespace first. A dot grid, cobalt rules, and the Chicago star as quiet accents.

Dot Grid
Subtle structure behind sections.
Rule Lines
Cobalt + lime dividers.
Chicago Star
Civic accent, used sparingly.
08

Usage Examples

How the system snaps together.

Chicago's cleanest clear-out.

Get an instant quote
Hero section
GMJ
Badge / avatar
Garage cleanout

Clear it in one trip

Upfront price, swept clean, gone this week.

Service card
Grab My Junk · Brand Board · Option A — Chicago CleanPrepared by RankGrid · v1 · August 2026